Social media planning is the development of a marketing plan for web marketing, specifically focused on social media websites like Facebook, Twitter, LinkedIn, etc.
At NickInglis.com, our social media plans go much further than just a set of activities. Our plans include an index of individual marketing platforms: Blogs, Forums, Social Media Sites, Social Bookmarking Sites, etc. Each entry includes how you can utilize each platform to market your company.
Our plans also give you a specific task list and show you how to regularly perform these tasks to maximize your productivity while minimizing your “gaze time”, time spent just gawking at social media websites. Our plans show you how to integrate things like email marketing with your social media marketing. It will show you how to choose which platforms to market across and what your priorities in social media marketing should be.
In addition to all of the above, we also provide you tools to track your metrics. Yes, social media, like all other marketing, should have some form of an ROI. We’ll give you the spreadsheets to track your ROI to see which forms of marketing are working best for your company and which should be considered a ‘waste of time’.
Whether you’re a busy professional or your looking to develop a plan of attack for your marketing team to enact, our social media plans are what you need to have a successful social media presence.
