Pie and McKinnon at AIIM
In two announcements this week from AIIM, we hired Laurence Hart (@piewords) as our new CIO and Cheryl McKinnon (@cherylmckinnon) as our new Director of Marketing. So, what do these changes mean?
First, Laurence brings with him a long history in the industry, most recently in consulting. He has a knack for cutting through BS and getting straight to the heart (no pun intended) of the matter. His blog www.wordofpie.com will give you an idea of how he thinks. He’s brilliant and it will mean that AIIM does a better job overall of information sharing and collaboration internally as we begin to align to a few new tools in our internal toolset. For an AIIM member it means that we have someone in charge that will drastically improve our website and better align that tool with current AIIM focus. Overall, having Laurence on the team will mean that we are even more equipped to meet our goals of empowering e information management industry.
Cheryl also brings years of experience to AIIM. Anyone who follows her on Twitter knows that she is an innovative and effective marketer and communicator. She has a strong background in marketing and our industry, which has meant new strategy has started with day one. What does this mean internally? A less fractured marketing structure with clear goals and objectives. It will make each of our lives at AIIM easier. Externally, email volume will most likely decrease as we become more targeted with our communications strategy.
With both Laurence and Cheryl working together I’d expect our website has a clearer messaging and navigation structure that will make it easier for our members and visitors to utilize the wealth of knowledge and information that is available at AIIM.org but is sometimes difficult to access. I know that I as well as the rest of AIIM are really excited for 2012 and the value that our new colleagues will bring to the table.
